PRINCIPLES OF MARKETING

Catalog description

Transfer Code Designation B - Area V courses that are deemed appropriate to the degree and pre-major requirements of individual students. This course provides a general overview of the field of marketing. Topics include marketing strategies, channels of distribution, marketing research, and consumer behavior. Prerequisites As required by program NORTHEAST ALABAMA COMMUNITY COLLEGE 138 AL Hwy 35, Rainsville, Alabama 35986 | P.O. Box 159 | 256-638-4418 or 256-228-6001 © 2026, All Rights Reserved