Marketing Economics Innovation

Catalog description

In this course, you will prepare to understand, apply, and expand marketing economics theory and Practice. This course examines the consequences of an economy undergoing major transformation whereby human attention becomes the new scarcity and currency is being redefined. The marketing manager must thoroughly understand the implications of the new economy before initiating, developing, and maintaining a customer relationship management strategy and analyzing the impact of profitable, long-term customer relationships. Through investigative research, opportunities for theory development and expansion can be identified. The research work developed through this course is suitable for the initial concept paper, research study, or for journal publication in order to further prepare you as a doctoral student.