Global Product Management

Catalog description

Product Management is a critical activity that develops strategies and plans for building winning products, increasing market share, improving customer appeal, and beating the competition. This course provides the marketing foundations required to develop, using various analytical tools, a focused product marketing strategy. Students will develop sound product strategies through a series of building exercises that requires careful construction of a valuable Product Marketing Plan. The course includes critical marketing activities presented from the Product Management’s (PdM) vantage point.