Strategic Marketing Management

Catalog description

This course is an overview of Marketing Leadership, the core of business operations. You will learn not only the vocabulary of marketing and its guiding principles, but how to develop and implement change leadership methods in marketing strategy. This includes developing a fundamental understanding of marketing leadership as it pertains to proactively identifying market changes and thereby marketing opportunities. In light of this understanding, you will learn how to predictively and proactively create an appropriate segmentation and marketing mix strategy culminating in the ability to develop a marketing plan.