Ideation and Opportunity Identification

Catalog description

In this course, students will apply the principles of entrepreneurship or intrapreneurship toward the formation of a new venture. Students will evaluate business plan structures to determine the best approach to support a new venture. Students will then select business practices for efficiency of operation for the new venture. Next, they will evaluate the feasibility of the new venture utilizing the University Small Business Incubator community. Documenting strengths, weaknesses, opportunities, and threats (SWOT analysis) will follow. Finally, the student will determine timelines, presentations, and other deliverables for potential investors or stakeholders.