Strategic Market Assessments

Catalog description

In this course, you will learn how to identify and analyze internal and external factors affecting the development of effective marketing strategies in both a domestic and global marketplace for a new venture. This will include but is not limited to, governmental, business, technological, and political challenges and opportunities that exist when operating within emerging national and international markets. You will assess market conditions, economic history, and tradition as they relate to competitive advantage. You will apply research-based marketing strategies and delve into the advanced exploration of current topics, marketing of innovations for early-stage technologies, the entrepreneurial dimensions of market research and analysis, intellectual property protection and management, and other potential new market topics for meeting stakeholder and investor needs. Finally, you will design a marketing plan for generating support and allocation of resources and will evaluate marketing situations for the ethical and legal operation of a new venture in a domestic and international setting.