Practice/Organization Marketing

Catalog description

In this doctoral course, students are introduced to the fundamentals of marketing as applied to the MFT practice organization and marketing. Topics such as strategizing, networking, advertising, public speaking, publishing and volunteering will be reviewed. Students will have an opportunity to develop essential marketing skills needed to thrive in agency work and/or private practice, including finding a niche, maximizing one’s scope of practice, building one’s brand, creating a consulting base and establishing a service contract. Students will also have an opportunity to develop a personalized marketing plan.