GEN 668

Marketing Analytics with Big Data

University of North Texas at Dallas · UGRD · Fall 2026

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3 hours. Introduction to data technologies and tools that enable marketing decision making. Analytical and empirical tools that address strategic marketing issues such as customer segmentation, market sizing, competitive analysis, market selection and product analysis. Prerequisite(s): DSCI2305. Course Typically Offered: Fall.

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Class #north_texas_dallas-0668Fall 2026UGRD3 credits
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