GEN 488

Strategic Communication Campaigns

University of North Texas at Dallas · UGRD · Fall 2026

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3 hours (3;0;0). Studies various elements involved in the production of a campaign from inception to conclusion. Students research, create, produce, execute and evaluate a number of campaigns for real clients for all media. Students must earn a final grade of C or better to receive credit for the course. Prerequisite(s): Must have a grade of C or better in COMM 2310- Introduction to Strategic Communication. Course Typically Offered: Spring.

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Class #north_texas_dallas-0488Fall 2026UGRD3 credits
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