GEN 464

Creative Concepts

University of North Texas at Dallas · UGRD · Fall 2026

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3 hours (3;0;0). Introduces students to the processes, strategies, and practices of developing creative visual/textual solutions to advertising/PR campaigns across media. Course focuses on need-finding, solution invention by means of critical and creative thinking, and design and production strategies. Prerequisite(s): Must have a grade of C or better in COMM 2310- Strategic Communication. Course Typically Offered: Spring.

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Class #north_texas_dallas-0464Fall 2026UGRD3 credits
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