Advanced Marketing Research and Analytics

Catalog description

** Transfer course offered by NT752 ** 5250. Advanced Marketing Research and Analytics. 3 hours. Use of advanced marketing research and analytics in making marketing decisions (e.g., segmentation, targeting, positioning, marketing planning, profitability management, and assessing and ROI of marketing campaigns). Emphasis in on using advanced qualitative and quantitative analysis techniques. The course will enhance students¿ knowledge and skills in data-based decision making, advanced qualitative and quantitative analysis, multivariate statistics, and marketing intelligence in the context of marketing applications. The course will use hands on experiential learning methods to impart and strengthen the required skills and knowledge. Prerequisite(s): MKTG 5150, DSCI 5180 (may be taken concurrently)