Applied Marketing Problems

Catalog description

** Transfer course offered by NT752 ** 4890. Applied Marketing Problems. 3 hours. Capstone marketing course. Students work in team settings to analyze cases and develop a comprehensive marketing plan, requiring integration of a wide range of marketing principles and practices. The cases as well as the integrated marketing plan requires students to identify market opportunities and challenges, formulate actionable plans to address organizational strengths and weaknesses, and execute a marketing mix strategy. Requires both oral and written presentation of cases as well as the marketing plan. Prerequisite(s): MKTG 3650, 3700, 3710 and graduating senior status.