GEN 2046
Services Marketing
University of North Texas at Dallas · UGRD · Fall 2026
1 section
Catalog description
** Transfer course offered by NT752 ** 4750. Services Marketing. 3 hours. This course places emphasis on examination of the basic "building blocks," characteristics and nature of the service product and importance in the economy. Course focuses on the "service-dominant logic (SDL) model" and competitive marketing strategies. Students acquire creative and critical thinking skills in case study and real industry analysis culminating in writing a report and making verbal presentations. Prerequisite(s): MKTG 3650
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Availability not recently verifiedClass #north_texas_dallas-2046Fall 2026UGRD3 credits
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