GEN 2033
Internet Marketing Concepts and Strategy
University of North Texas at Dallas · UGRD · Fall 2026
1 section
Catalog description
** Transfer course offered by NT752 ** 3720. Internet Marketing Concepts and Strategy. 3 hours. Students are expected to garner an appreciation for the role of e-commerce for creating competitive advantage in the global marketplace. Course reviews models and strategies pertinent to internet marketing, including market segmentation, marketing mix strategies and customer relationship management. Prerequisite(s): MKTG 3650
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Availability not recently verifiedClass #north_texas_dallas-2033Fall 2026UGRD3 credits
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