GEN 2031

Marketing Metrics

University of North Texas at Dallas · UGRD · Fall 2026

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3 hours. Calculate, understand and interpret fundamental metrics or indicators of performance in marketing contexts. The pedagogical method is hands-on analysis of mini-cases, problems and exercises, using hand calculation as well as computer worksheets. Prerequisite(s): MKTG 3650 or equivalent.

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Class #north_texas_dallas-2031Fall 2026UGRD3 credits
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