Hospitality Industry Marketing and Sales

Catalog description

** Transfer course offered by NT752 ** 3300. Hospitality Industry Marketing and Sales. 3 hours. The application of marketing principles, methods, and techniques to the hospitality service product. Analysis of principles of guest behavior, market research, promotion, and marketing strategies. Function of convention and meeting sales related to lodging and tourism operations. Application of menu engineering techniques. Prerequisite(s) : Hospitality major / minor status ; Junior standing.