Foundations of Marketing.

Catalog description

Survey of the four basic areas of marketing: product, price, place, and promotion. Exposure to consumer behavior and strategic marketing from an international perspective. Credit awarded only for MRKT 301 or MRKT 320 (formerly BUSN 360), not both. Prereq or Coreq: College of Business major, minor or certificate and a 2.50 minimum NDSU grade point average.