Healthcare Strategic Planning.

Catalog description

This graduate-level course will explore the rationale, frameworks, and practical application of strategic planning across diverse healthcare settings, including hospitals, integrated delivery systems, ambulatory, rural care, public health, and entrepreneurial ventures. The course focuses on the development, implementation, and optimization of strategic plans that address stakeholder influence, regulatory and reimbursement pressures, population health needs, patient experience expectations, and organizational performance challenges, while integrating innovation, entrepreneurship, marketing, business development, and execution in matrix organizational environments. Through applied analysis, case studies, simulations, and strategic decision-making exercises, students will develop the competencies needed to lead, construct, and support strategic initiatives that advance value-based care, competitive positioning, patient-centered outcomes, and long-term organizational sustainability. Prereq or Coreq: Admission in the Master of Health Administration or Health Administration Certificate programs or approval by the MHA program.