Behavioral Finance.

Catalog description

Behavioral Finance examines how cognitive biases, heuristics, and emotions shape individual financial decisions and market outcomes. The first half of the course focuses on foundational theory and current research, exploring why people deviate from rational financial models. The second half emphasizes practical applications, offering wealth managers and financial advisors actionable strategies and insights. Through in-class experiments, simulations, and case studies, students will deepen their understanding and develop skills for real-world financial decision- making. Prereq: FIN 320 .