Entrepreneurship Toolbox I.

Catalog description

The course emphasizes the "soft" skills an entrepreneur will need during the early years of business formation and growth. It will provide students with a series of frameworks, skills and techniques that can be used in growing entrepreneurial businesses. Students will explore ways to shape and evaluate the viability of potential opportunities by understanding key industry factors, market and competitive factors and customer needs. Students will gain a better understanding of personal entrepreneurial capacity, team building and management. The course relies on non-traditional, experiential learning methods and cases to help students learn. Co-req: ENTR 201 or MGMT 470 .