Global Textile Brand Management and Marketing

Catalog description

The course provides an understanding of the global textile brand management and marketing environments, global markets, and marketing programs and organizations. Specific topics include a) the economic, social, political/legal, and cultural environments; b) global textile market opportunities and challenges; c) global textile and apparel marketing strategies, and d) creation and management of global textile and apparel marketing programs. Credit will not be allowed for both TAM 482 and TAM 582. Graduate standing.