Management of Textile Product Development

Catalog description

The course focuses on an integrated approach to new product design, development and marketing of textile products. This integrated approach includes a) innovation strategy and opportunity identification, b) the design process for textile products, c) market launch, and d) managing innovation. The course include diverse textile end-uses, including apparel, home textiles, transportation textiles, and medical textiles. Trends in textile product development are reviewed. The dynamics of business analysis and strategy, design prototypes, and product analysis and recommendation are analyzed.