SPM 476

Sport Marketing

North Carolina State University · UGRD · Fall 2026

1 section
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Fundamental marketing principles and concepts related to the sport industry. Overview of marketing mix, marketing strategies and the bases of segmentation, sponsorship, licensing, fundraising and merchandising. Special emphasis on the marketing of sport and its strong relationship to research. Credit will not be given for both PRT 476 and PRT 407.

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Class #north_carolina_state-5283Fall 2026UGRD
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