Mentoring Tourism Microentrepreneurship

Catalog description

In this eight-week course, students will learn how to mentor tourism microentrepreneurs so as to a) assist them in achieving their goals, and b) leverage their integration in the tourism system to fuel destination equity and competitiveness. The course is grounded in scholarly knowledge and practical experience mentoring tourism microentrepreneurs in partnership with civic organizations, destination management organizations, and private tourism companies. Students will be encouraged to utilize and share their professional expertise in the public or private sector, and their familiarity and intrinsic interest in their home region or another familiar destination.