Marketing Analytics Practicum

Catalog description

This course builds upon previous data analytics courses and involves applied learning to find solutions to marketing problems using data-analytics skills, tools, and methodologies. Teams of students will be paired with a business leader and a faculty advisor to work together to identify key marketing related issues, work on data collection and analyses needed to address the issues, and apply the required analytics tools and methodologies to conduct the analyses. Each practicum will culminate with the student team presenting their findings and recommendations to the management of the business.