Introduction to Innovation and Entrepreneurship

Catalog description

This course is designed for aspiring entrepreneurs and innovators eager to explore the complex landscape of starting and growing a new venture outside and inside an existing organization. The curriculum is structured to take students through a thorough journey, beginning with personal development and team building, continuing through critical elements of venture creation such as market analysis and strategic planning, and culminating in the practical application of these concepts through presentations and the development of a final new venture report. Students will explore their personal entrepreneurial strengths and weaknesses, focusing on elements driving change within themselves and in the context of other stakeholders. They will then acquire technical and market analysis knowledge, gain insights into product and market-led innovation, and engage in exercises to clarify market needs, problems, value propositions, and customer pain points.