Global Brand Management in Textiles and Apparel

Catalog description

An applied textile marketing course that integrates textile product development, brand management, and global marketing. This course provides an overview of the global textile and apparel industries, their distribution channels and markets---with positioning the US textile, apparel, and retail industries in the global competitive environment. The course includes diverse textile end uses, including apparel, nonwovens, home textiles, transportation textiles and medical textiles. Development and implementation strategies of launching textile products in the global marketplace are analyzed.