The Fashion Industry

Catalog description

Planning and sourcing of fashion apparel products to meet the needs of the consumer. Emphasis is placed on the role of the merchandiser and merchandising function together with the measures of performance required by the fashion businesses. The interactions of the merchandiser with the functions of marketing, design, development and sourcing during pre-production are studied with respect to successful sourcing. Sourcing is studied from the requirements of compliance, product quality, cost, and manufacturing capability.