Textile Brand Communications & Promotions

Catalog description

Examines the utilization of textile brand marketing communication and promotion tools to build, maintain or expand a brand's value in the textile complex marketplace. Includes examination of principles and theories for Integrated Brand Marketing (IBMC) and how these strategies and tactics are used within the textile complex advance brand positioning. Knowledge of IBMC will be demonstrated via case studies, examination and textile industry-related application projects. FTM Majors Only