Visual Content Analysis

Catalog description

Research methods class in social science-orientated quantitative or qualitative analysis. Students will advance visual research by developing and/or testing theoretical concepts for visual media. Readings will focus on analytic techniques and concepts for still or moving images in digital or traditional media. Contexts include social media, organizational websites, blogs, online news sites, films, games, mobile media, and more. Students use qualitative and quantitative analysis software. Graduate standing required