MKT 5700

Social Media Analytics

University of North Carolina at Pembroke · UGRD · Fall 2026

1 section

Catalog description

This course explores the fundamental concepts and practical methods of social media analytics. Students will learn how to analyze user-generated content, gather social media data, and derive insights from engagement metrics to inform business decisions. The course will also introduce popular analytics tools used in the industry. PREREQ: MKT 5400 with grade of C or better

Sections

Current meeting, instructor, credit, and enrollment details

Updated 3 hours ago

001

Availability not recently verified

Class #north_carolina_pembroke-MKT5700Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
Location: —
Instructor: Staff

Class numbers and section codes come from the registrar.

Spot missing or incorrect course data?