MKT 5450
Services Marketing
University of North Carolina at Pembroke · UGRD · Fall 2026
1 section
Catalog description
The primary goal of this course is to acquaint students with the unique aspects of marketing service firms and nonprofit organizations. The course will cover such topics as service quality, service operations, pricing, distribution, managing supply and demand, customer retention, and developing an integrated marketing communications program.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #north_carolina_pembroke-MKT5450Fall 2026UGRD3 credits
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