MKT 5400

Marketing Planning and Strategy

University of North Carolina at Pembroke · UGRD · Fall 2026

1 section

Catalog description

This course details the role of marketing in the firm and its impact on the strategic planning process. An emphasis is placed on identifying and solving marketing problems, marketing strategy, and current issues facing marketing managers.

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Class #north_carolina_pembroke-MKT5400Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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