MKT 4800

Marketing Strategy

University of North Carolina at Pembroke · UGRD · Fall 2026

1 section
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Integration of marketing elements in a strategic planning framework. Topics include demand analysis, formulating marketing strategies, establishing marketing policies and procedures, coordinating marketing actions, and evaluating performance of marketing functions. PREREQ: A “C” or better in MKT 3120 .

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Class #north_carolina_pembroke-MKT4800Fall 2026UGRD3 credits
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