MKT 4400

Social Media Marketing

University of North Carolina at Pembroke · UGRD · Fall 2026

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This course focuses on social media channels for communication and value co-creation amongst organizations and consumers as well as methodologies for analyzing online behavior of consumers for facilitating data-based decision making by marketing managers. PREREQ: Grade of “C” or better in MKT 3120.

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Class #north_carolina_pembroke-MKT4400Fall 2026UGRD3 credits
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