MKT 4300

Integrated Marketing Communications

University of North Carolina at Pembroke · UGRD · Fall 2026

1 section

Catalog description

A study of advertising planning and strategy. Topics include economics and social aspects, types of advertising, advertising objectives, development of advertising messages, media selection and evaluation, and advertising research. PREREQ: A “C” or better in MKT 3120 .

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Class #north_carolina_pembroke-MKT4300Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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