MKT 3120
Principles of Marketing
University of North Carolina at Pembroke · UGRD · Fall 2026
1 section
Catalog description
An introductory course in basic marketing principles is viewed from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing’s role in society.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #north_carolina_pembroke-MKT3120Fall 2026UGRD3 credits
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