ECN 5420

Industry Structure and Competitive Strategy

University of North Carolina at Pembroke · UGRD · Fall 2026

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Industry structure and competitive strategy is the study of industry and firm behavior. Using the basic tools of microeconomic theory and game theory, this course explores the relationships among firms in an industry or across industries by examining the nature of strategic interaction among firms. The student will learn theoretical models and empirical evidence for a wide variety of market phenomena. The course will also introduce contract theory and its application in financial structure. PREREQ: A “C” or better in ECN 5030 or equivalent, and a “C” or better in DSC 5010 or equivalent.

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Class #north_carolina_pembroke-ECN5420Fall 2026UGRD3 credits
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