BRD 3130

Broadcast Advertising

University of North Carolina at Pembroke · UGRD · Fall 2026

1 section

Catalog description

Theory and technique of writing persuasive commercial copy for audiovisual media. Emphasis on script formats, writing style, media buys, and other creative, practical solutions to problems in targeting and persuading audiences. PREREQ: MCM 2400

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Class #north_carolina_pembroke-BRD3130Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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