MEJO 811

Persuasion and Social Influence.

University of North Carolina at Chapel Hill · UGRD · Fall 2026

1 section

Catalog description

Examines social-scientific theories and concepts related to persuasion and social influence in communications. Topics include antecedents to behavior; automatic processing; source and receiver characteristics; and campaigns.

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Class #north_carolina_chapel_hill-7133Fall 2026UGRD3 credits

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Instructor: Staff

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