MEJO 466

Sports Marketing and Strategic Communication.

University of North Carolina at Chapel Hill · UGRD · Fall 2026

1 section

Catalog description

Examines the range of promotional techniques being used in the modern sports industry. Topics include sponsorships, strategic communication, merchandising, and the effects of commercialization. Previously offered as MEJO 376.

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Class #north_carolina_chapel_hill-7027Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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