Trademark Law.

Catalog description

Trademarks both signal sources and values and have significant expressive, cultural and commercial impact. This course covers federal and state trademark laws, which are important to anyone providing goods or services because they rely on protecting their reputation through brands. Topics include history of branding; getting and protecting trademarks; helping clients strengthen trademark portfolios; fair use; trademarks as speech; and infringement, counterfeiting, trademark dilution, and false advertising.