BUSI 860

Seminar in Marketing I.

University of North Carolina at Chapel Hill · UGRD · Fall 2026

1 section

Catalog description

Permission of the instructor. Overview of current paradigms and research in marketing. Topics include philosophy of science, differing views of what marketing is, strengths and weaknesses of various research approaches, and career socialization issues.

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Class #north_carolina_chapel_hill-1657Fall 2026UGRD3 credits

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Instructor: Staff

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