BUSI 559

Product Management.

University of North Carolina at Chapel Hill · UGRD · Fall 2026

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Product managers oversee innovation, development, and profit generation. Their roles, previously dispersed, now integrate various functions for better coordination. This course equips you with analytical and creative skills essential for modern product management. Professors with research expertise cover topics including customer insights, product-market fit, and growth strategies. Emphasis is on practical frameworks.

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Class #north_carolina_chapel_hill-1589Fall 2026UGRD3 credits
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