BUSI 558
Digital Marketing.
University of North Carolina at Chapel Hill · UGRD · Fall 2026
1 section
Catalog description
The main concepts of marketing are identifying market opportunity (3C analysis), setting the target strategy (STP analysis) and implementation via 4P strategies. This course will discuss online consumer behavior; internet marketing strategy; online and digital advertising; social media. It will focus on strategic perspective, rather than on technical details.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #north_carolina_chapel_hill-1588Fall 2026UGRD3 credits
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