BUSI 532
Service and Platforms Operations Management.
University of North Carolina at Chapel Hill · UGRD · Fall 2026
Catalog description
This course explores service operations management and the growing online platform economy. Services dominate the U.S. economy, yet productivity lags due to poor process design and customer involvement challenges. We examine key sectors like financial services, e-commerce, hospitality, and consulting, analyzing operational improvements and competitive strategies. Students will learn to evaluate service delivery systems, apply quantitative tools for process improvement, and use predictive analytics to optimize performance. Ideal for those pursuing careers in service industries, consulting, or digital platforms, this course provides essential frameworks for enhancing service efficiency and identifying growth opportunities in evolving online markets. Honors version available.
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