BUSI 472

Artificial Intelligence and Business Writing.

University of North Carolina at Chapel Hill · UGRD · Fall 2026

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This course explores how artificial intelligence transforms business communication. Students will learn to evaluate AI tools, craft effective prompts, and integrate AI-generated content into professional writing. Emphasis is placed on ethical considerations, accuracy, and audience targeting. Through hands-on projects, including advisory work for a real client, students will develop strategies for using AI in messaging, design impactful documents and visuals, and refine their communication skills for modern business environments.

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Class #north_carolina_chapel_hill-1537Fall 2026UGRD1.5 credits
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