New Venture Management Consulting

Catalog description

, and MKT 3210 The New Venture Management Consulting is the capstone course for the Entrepreneurship Concentration. The course offers to take you step-by-step through the entire small business management process in an Information Technology (IT) based company. It briefly reviews the new venture creation process and explores techniques for enhancing the marketing, operations and profitability of the existing business through a series of consulting exercises for real world IT based companies. How the course is designed to facilitate your learning? The course like entrepreneurship is all about action. While interactive lectures and audio and video presentation will accompany the learning process in every class, the primary focus will be on becoming consultants for a local small business and apply the analytical skills learned in class, to the company’s present situation and recommend the most effective way the company can manage its small business.