Sales Leadership & Ethics

Catalog description

3 Lecture Hour(s) 0 Lab Hour(s) This sales concentration capstone course integrates and extends the professional selling and customer relationship management topics discussed in previous courses and is designed to build leadership competence while increasing awareness of business ethics from a professional selling perspective. Emphasis is placed on 1) delivering results, 2) influencing others internal and external to the organization, 3) fostering creativity and innovation, and 4) managing negotiations and resolving conflicts. Ethical business principles and conduct are emphasized given the autonomous sales environment.