MKTG 444

Marketing Research

North Carolina A & T State University · UGRD · Fall 2026

1 section

Catalog description

3 Lecture Hour(s) 0 Lab Hour(s) This course covers the types of research techniques used by businesses to coordinate marketing activities with consumer demand. Emphasis is placed upon survey, observational and experimental techniques used in market research.

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Class #north_carolina_a_and_t-MKTG444Fall 2026UGRD3 credits

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Instructor: Staff

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